About Pickup
Pickup was founded in late 2019 out of frustration and curiosity of what 'could be'. We were somewhat sick of the pitfalls in the traditional agency world. We were also excited about the idea of a different way to deliver services. We loved the idea of a 'fractional' model for ourselves and for our clients.
Our idea was to hack the traditional model where agencies build themselves to service a couple of large 'whale' clients, and then struggle with jobs outside their expertise or interest to keep cashflow moving when those whales slow down or stop moving. Part of our Day 1 ethos was to stay small, move fast, and work on projects that excite us.
We recognized and loved the idea of filling in the gaps that many organizations have around Branding, Marketing, Innovation, Sales and Product building. Specifically, the types of organizations that might have some of these parts in house, but need the other gaps filled. Or maybe their existing team members are just too focused on other organization needs, so getting to the new stuff (i.e. often the transformational and innovative stuff) was proving to be difficult or even impossible.
That's where Pickup comes in.
