Why Most Brokerage Strategy Discussions are Backwards

Core Argument:

Most brokerages begin with:

• “We need a new website.”
• “We need better recruiting marketing.”
• “We need a new CRM.”

But those are tactical, execution conversations.

The real strategic questions are:

• What are we optimizing for?
• Who are we designed to attract?
• What does our ideal agent experience look like?
• What should we stop doing?
• What friction are we tolerating?

Technology and marketing should follow clarity — not substitute for it.

Clarity. That's what our Brokerage Blueprint does.