Core Argument:
Most brokerages begin with:
- “We need a new website.”
- “We need better recruiting marketing.”
- “We need a new CRM.”
But those are tactical, execution conversations.
The real strategic questions are:
- What are we optimizing for?
- Who are we designed to attract?
- What does our ideal agent experience look like?
- What should we stop doing?
- What friction are we tolerating?
Technology and marketing should follow clarity — not substitute for it.
Clarity. That's what our Brokerage Blueprint does.